Is too much of a good thing still a good thing? Well, when it comes to Sargento cheese, “too much of a good thing” doesn’t exist. Adding more cheese simply turns whatever you’re eating into one, fantastic thing. Especially when you use Sargento’s 100% real, natural cheese.
Put simply, Sargento cheese makes everything magnificent.
Body copy:
We think adding more cheese makes anything taste magnificent. And if you can’t remember what broccoli tastes like without its golden, cheddar companion, then you are one of us. A true cheese fanatic.
To you, cheese is the star of every dish. When you love cheese this much, you don’t settle for anything but the best. You need 100% real, natural cheese made with four basic ingredients. And it has to come from people as obsessed with cheese as you are.
You need Sargento.
Body copy:
Does the thought of biting into a grilled cheese sandwich this huge sound sublime? If you would clear your schedule for a chance to make this cascading tower of cheesy madness your lunch, without a care for who sees you, then you are one of us. A true cheese fanatic.
To you, adding more cheese makes any dish magnificent. And when you love cheese this much, you don’t settle for anything but the best. You need 100% real, natural cheese made with four basic ingredients. And it has to come from people as obsessed with cheese as you are.
You need Sargento.
Sargento-branded food trucks called Just Cheesin’ would appear in downtown areas with heavy foot traffic. They would serve everyday foods “made magnificent” by completely drowning them with cheese. Food on the menu would range from something as simple as a broccoli floret or celery stick covered with cheese, to grilled cheese sandwiches and cheeseburgers loaded so high with cheese that they’re almost impossible to eat.
The idea easily lends itself to creating its own social media page, as well as trending hashtags on Twitter and Instagram. Videos could be made of Just Cheesin’ showing up in downtown areas and record people’s reactions to the over-the-top entrées, as well as their failed attempts at eating them. These videos would be posted to social media pages for followers to share with their friends to help explain their experience. The event could even cause enough of a stir to get news coverage, adding an element of public relations.
Small-business owners are always out to find a better way to provide quality benefits to their employees for less. The Assurant Self-Funded Program allows employers to pick the benefits they want to include for their group, leaving them with a custom health plan tailored to fit their needs.
It's a fresh, unique alternative to the traditional, expensive group medical plan. Our challenge was to make it look and feel that way.
Print ad targeting sales agents.
This trade-show booth design, created for the Small-Business Expo in Austin, Texas, emphasizes the employer’s ability to build a plan tailored to fit the needs of her employees using the Assurant Self-Funded Program.
The simple, direct headlines, combined with elegant design and tasteful use of white space, set Assurant Health apart as a progressive, modern brand.
Assurant Health's supplemental coverage products help customers pay for big expenses they never could have planned for. Things like accidents, heart attacks and strokes don't exactly warn you before they happen. They're a real danger, and they could happen to anyone.
This email series targeting sales agents uses a down-to-earth, colloquial tone to explain how each Assurant Supplemental Coverage product helps customers plan for a real-life need.
When we found out our agents lacked good reasons to sell Dental coverage, we responded with this engaging email campaign.
Inspired by the ever-so-popular Buzzfeed lists, which are a huge social-media success, I wrote a list of 15 reasons focusing on why an agent should want to sell Dental coverage.
Two emails were sent containing one reason from the list, begging the question, "What are the other reasons?" Agents can view the full list by clicking the button near the bottom of the email. They can also click another button taking them to our online quoting tool, if they're ready to dig in even deeper.
Copy: Sam Rasmussen
Web design: Chris Klein
It's a fact of life: Accidents and critical illnesses happen, and they don't ask if you're ready for them to come around. Unfortunately, they also tend to happen more often as we age, and no one wants to place the financial burden of treatment on themselves or the ones they love. That's why National General chose to offer Short Term Care, a plan that helps customers pay for costs encountered from treatment at nursing home facilities, adult day care, and more.
This new product gave me the opportunity to write original copy targeting customers in a specific age demographic (ages 45-60). I wrote and designed this brochure with the intention of reassuring the reader that while they can't control the future, they can have a plan to help them pay for the unexpected.
At National General, we were tasked with the challenging responsibility of building new Websites for both the individual and group health insurance lines. And that gave me the opportunity to write original Web copy for both of these new Websites. Using National General's brand voice, I crafted informative copy that helps simplify the normally complicated world of health insurance.
Web copy: Sam Rasmussen
Web design: Kalaokoa Spencer
Picture this. You leave the office, and you're hungry. You fight traffic for an hour surrounded by hundreds of other hungry people who also just got out of work, and they're just as grumpy as you are. You pull into your garage, turn off the car and open the door. You groan your way out of the driving position you've been in for the last hour, and all you can think about is the grumbling pit in your stomach.
You've just worked all day, and now you need to make dinner. The last thing you want after a long workday is a depressing freezer meal. Or a frozen pizza. Or a trip through the drive-through. Again.
What you really want is a home-cooked meal, but that's another hour of waiting to eat. Don't you wish there was such a thing as an easy home-cooked meal?
Bear Creek Soup can help. In just fifteen minutes, you have a pot of piping-hot, gourmet soup. Nothing hits the spot quite like an easy, home-cooked meal. It's time to stop stressing, and start souping.
The Roku 3 isn't just another streaming player. It's a little entertainment hub. From your favorite movies to your favorite games, this little black box can keep you entertained for hours on end.
Which means you're probably going to be spending some quality time together. You might even get a little attached. Or, maybe you'll make it part of the family. Either way, you won't miss cable at all, and you'll finally love TV again.
